How much revenue is your store losing to abandoned carts?
Enter your monthly numbers below. We'll show your cart abandonment rate, your lost revenue per month and per year, and what each recovery strategy would realistically pull back.
Your store
Enter your monthly numbers. We'll show your abandonment rate vs the industry average, the revenue you're leaving on the table, and what each recovery strategy would realistically pull back.
Don't have visitor data handy? Most Shopify and Woo dashboards show monthly sessions in their analytics tab. AOV is total revenue ÷ orders.
Your recoverable revenue
Recoverable by approach
Recovery-rate ranges are typical industry figures from publicly published vendor data and Baymard Institute research. Your actual rates depend on traffic mix, product type, identification rate, and message timing.
Frequently asked
How is cart abandonment rate calculated?
Cart abandonment rate = 1 − (completed orders ÷ carts started). The Baymard Institute documents an average of around 70% across thousands of ecommerce stores, with most healthy stores landing between 60% and 80%. Anything above 75% suggests there's meaningful recoverable revenue if you don't currently run cart-recovery flows.
Why does this calculator use visitors instead of carts started?
Most merchants know their monthly visitors but don't track how many added to cart without buying. We approximate cart-starts at ~25% of visitors, which is the publicly reported industry average across Shopify and WooCommerce. If you have actual cart-start data, divide that by 4 to back-calculate visitors equivalent for accurate comparison.
Are these recovery rates realistic?
They're industry-typical ranges, not guarantees. Email-only sequences recover 3–7% of abandoned cart revenue at most stores. Multi-channel (email + popups + retargeting) typically recovers 8–15%. Adding AI chat and WhatsApp on top — like RecartIQ — pushes the typical range to 15–22% because each channel catches a different cohort of abandoners. Your actual rate depends on your AOV, traffic mix, identification rate, and message timing.
What's the fastest way to start recovering this revenue?
An exit-intent popup with a small discount is the single highest-leverage rule you can ship in 5 minutes. After that, layer email follow-up at 90 minutes, then AI chat or WhatsApp for engaged shoppers who left. RecartIQ ships all four in a single tool for $19/mo — see the pricing page or start a 7-day free trial.
Where to go from here
Pick the path that matches your platform and you'll have recovery running in under 10 minutes.
For Shopify stores
Native /cart/add.js detection, ShopifyAnalytics hooks, no app installation needed. One script tag, every plan.
Setup walkthrough →For WooCommerce stores
Auto-detects the jQuery added_to_cart event, picks up /checkout/order-received URLs. No PHP edits required.
Setup walkthrough →For Indian DTC brands (WhatsApp-first)
WhatsApp open rates beat email 5x in India. The full guide to templates, timing, and provider setup.
Read the guide →Write a popup that actually converts
Five copy frameworks (objection-killer, urgency, social proof, gift, conversational) with examples + an A/B testing plan.
Read the guide →